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In the first instalment of this feature, we talked about the mechanics of branding – what the elements of the brand are that facilitate engagement. Some of these are visual – about identity, some of these are more psychological – … Continue reading
How quickly could your organisation adapt to turbulent times? Change doesn’t just happen. It’s often provoked by unexpected events. Many organisations don’t have the necessary agility required to capitalise on opportunities that can present themselves when change happens, or the … Continue reading
If you have a LinkedIn company profile, Facebook company page or Twitter account, presumably you do so in the belief that they generate more customers and business for you. If you don’t have them then you could be missing out … Continue reading