Team Briefing
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One way to improve communication in an organisation is to introduce a cascade system sometimes known as a “team briefing”. Here’s a short presentation that outline the how’s and why’s. Team Briefing
Category Archives: Marketing Features
Brand And Image – Part 1
Logos, identity and branding have slightly different meanings and roles in collectively creating our perceptions of organisations and products. Many people have, in my view, quite a limited definition of “brand” often believing it to consist only of the “fluffy” elements … Continue reading
3 Secrets of Business Success
It’s a bit like “fight club” in that the first secret is – there are no secrets! Actually succeeding in business is largely about being disciplined and working hard, but in an organised way. Then there’s luck, good judgement and … Continue reading
Data Rich Information Poor – Art & Science of Marketing 3
As I heard someone say once, “the fact is most organisations suffer from DRIP – they are data rich and information poor”. I’ve been interested in data for years and teaching other people how to get more out of it … Continue reading
You Are The U in USP!
Most of the marketing qualifications I’ve studied for and theories I’ve come across are based on established companies, with budgets and people in place to deliver plans. They don’t talk too much about how to evolve your marketing from start-up … Continue reading
Art & Science of Marketing 2 – Do the Math!
I’ve been learning from marketing for over twenty years. Strangely, despite having gained several marketing qualifications, it was not until as a self-employed consultant, I got serious about the measurements my worth to clients. That said, even now it is … Continue reading
Social Media Secrets
If you have a LinkedIn company profile, Facebook company page or Twitter account, presumably you do so in the belief that they generate more customers and business for you. If you don’t have them then you could be missing out … Continue reading
The Art & Science of Marketing – Growing Your Owner Managed Business
Most people start a new company on the back of a great idea and lots of confidence in the demand for your product or service. This early optimism is often fueled by early success in obtaining contracts and sales from … Continue reading