Team Briefing
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One way to improve communication in an organisation is to introduce a cascade system sometimes known as a “team briefing”. Here’s a short presentation that outline the how’s and why’s. Team Briefing
Yearly Archives: 2014
Engaging with the Brand Part II
In the first instalment of this feature, we talked about the mechanics of branding – what the elements of the brand are that facilitate engagement. Some of these are visual – about identity, some of these are more psychological – … Continue reading
Passionate Amateurs v The Professionals
I passed my PGA Level 1 golf coaching award recently. Will this make me rich? Certainly not in monetary terms, for the PGA will not permit me to charge for my “expertise” – and rightly so, as I don’t have … Continue reading
Brand And Image – Part 1
Logos, identity and branding have slightly different meanings and roles in collectively creating our perceptions of organisations and products. Many people have, in my view, quite a limited definition of “brand” often believing it to consist only of the “fluffy” elements … Continue reading
3 Secrets of Business Success
It’s a bit like “fight club” in that the first secret is – there are no secrets! Actually succeeding in business is largely about being disciplined and working hard, but in an organised way. Then there’s luck, good judgement and … Continue reading