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As I heard someone say once, “the fact is most organisations suffer from DRIP – they are data rich and information poor”. I’ve been interested in data for years and teaching other people how to get more out of it … Continue reading
Most of the marketing qualifications I’ve studied for and theories I’ve come across are based on established companies, with budgets and people in place to deliver plans. They don’t talk too much about how to evolve your marketing from start-up … Continue reading
I’ve been learning from marketing for over twenty years. Strangely, despite having gained several marketing qualifications, it was not until as a self-employed consultant, I got serious about the measurements my worth to clients. That said, even now it is … Continue reading